Sales pitch

In selling technique, a sales pitch is a line of talk that attempts to persuade someone of something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.

Elements of sales pitch

First impression

The first visual and audible impression upon a market or client can be appeal any of the five senses in order to initiate excellent chemistry between the buyer and seller.

A way of luring in the potential candidate to ensure the overall advertisement is emphasized. Not necessarily an exchange of currency must be made but an official deal of trade or contract is desired from the pitching party. With a wide variety of selling techniques used to "pitch", it is possible to apply one or a combination in a single attempt.

Inspired by what has worked in the past from successful contributors to the art of the pitch, at least a slight modification is always required in order for it to be an authentic and most of all an effective pitch, otherwise the tone would not fit the sellers outfit and in critical situations be spotted as a fake by the candidate and in such a case defying the purpose.

For a strikingly good pitch, one must know exactly what the other party wants and doesn't want. Be informed of as much information as possible about the candidate being pitched to. Focus on a virtual balance of the candidate's needs and wants to maximize once's leverage when in the process of a pitch. Overall meaning: one gets only one chance to make more than a good first impression.

At least two senses must connect: vision, and hearing. But the more one can connect at a single point of impact, the better.

Beginning statement

Usually the first sentence of a sales pitch is supposed to be either an attention grabbing statement or positive statement introducing best information about the provider of goods or service. A method is usually selected depending on available attention span from the prospective client.

In case of consumer categories those have less Attention span first method of attention grabbing usually a question even at times shocking to listener and listener likely to return back a surprise how that is possible? and then the remaining sales talk or pep talk happens.

Normally ladies with children, shopkeepers, people in hurry give less attention span. Sellers of low-value fast-moving consumer goods FMCG are usually known to deploy the first method.

In the second strategy of 'positive statement begins' is adopted in solution selling usually in direct selling to corporate and or high value and or capital goods selling. Here purpose of positive statement is emphasizing particular positive aspect of profile of a provider to brand it according to seller's situational need.