Qingdao International Beer Festival

The Qingdao International Beer Festival (simplified Chinese: 青岛国际啤酒节; traditional Chinese: 青島國際啤酒節; pinyin: qīngdǎo guójì píjiǔjiē) is a yearly festival held in Qingdao (simplified Chinese: 青岛, Chinese Postal Map Romanization: Tsingtao), in Shandong province, China. The event is jointly sponsored by national state ministries and the Qingdao Municipal Government.

History

The festival began in 1991 when the Tsingtao Brewery first applied for permission for a Beer Festival in 1991 and received approval and great support from the Qingdao municipal administration, even to the extent that the city became the main sponsor. The first festival was opened on June 23rd, 1991, and has been held annually ever since.

According to the official website, the festival integrates tourism, culture, sports, business and trading activities. The slogan of the festival is “Qingdao – Ganbei with the World!” (simplified Chinese: 青岛和世界干杯!). After 16 years of experience, the Qingdao International Beer Festival has become a well-known brand name and enjoys a wide reputation both nationally and internationally.

Past festivals have featured artistic parades, "Beer Carnival" games, beer tasting, drinking contests, music, food, and interactive performances, as well as merchandise stalls for various breweries.

Venue

The festival is held at the Qingdao International Beer City.